Donate your VIP Lifelines

Support us by joining the Pets At Home VIP Club.

Rascal at pets at home from Evesham, buying pet supplies for their centre dogs.
16th March 2023

When you chose one of our rehoming centres through the Pets at Home VIP club, they’ll receive one Lifeline for every £1 you spend.

Over £20million has been raised for local animal welfare causes in the UK through Lifelines, so don’t forget to add your local Dogs Trust rehoming centre to gift some vouchers to the pups in our care. Each of our rehoming centres are registered on the VIP club, with over 340,000 VIP club members supporting our rehoming centres and raising Lifelines each time they shop in Pets at Home and scan their VIP card.

The vouchers our rehoming centres receive, are used on treats to help with training and exciting new toys to help prevent boredom and teach our dogs a variety of new skills. Dogs are social, intelligent, and active animals, so it’s important to provide them with safe and suitable opportunities to exercise their bodies and minds during every stage of life. The enrichment provided by a variety of toys is an ideal way to manage their energy, encouraging calmer behaviour and helping them to learn good habits. All of this will contribute to help them finding a forever home!

What’s more, when you sign up to the VIP club, you will also be rewarded with personalised offers and discounts to use when you shop with Pets at Home.

Do you already shop at Pets at Home and want to raise Lifelines for us to support the dogs in our care? Visit our Pets At Home partner page to learn more and join the VIP club today.


A huge thank you to our supporters, Pets at Home and all the VIP Club members who have chosen to support their local Dogs Trust rehoming centre!

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