Accuracy, Profiling and Analysis | Dogs Trust

Dogs Trust

Accuracy, Profiling and Analysis

To improve the relevance of the communications we send you, and to ensure we are using your information efficiently, we check, analyse and enhance your data.

From time to time we may contact you to ensure that the information you have provided remains accurate and up to date. If we have not heard from you for some time, we may also contact you to check that you are happy for us to continue sending communications.

To ensure unwanted contact, we are registered with the Telephone Preference Service and Fundraising Preference Service. We also check against external data lists such as the Post Office’s National Change of Address database and The National Deceased Register.

We may also statistically analyse your data, to help us understand the likelihood that you will be interested in or responsive to communications such as appeals or services.

We may add publicly available information to the information you provide, to create a profile of your likely interests and your ability to support us, including the level of any potential donation or legacy you may be able to give. This information is compiled from sources such as public registers such as listed Directorships, the electoral roll, newspaper articles and social media posts.

If we have identified that you may be able to support our work at a higher level, we may combine and analyse information to create a profile of you that will help us take a more personal and informed approach to our communication with you. In accordance with regulatory obligations and our internal policy, we may also use such personal information to carry out due diligence on potential or actual donors.  If you opt out of analysis of your data in this way, we may not be able to accept donations from you.

If you would prefer us not to analyse your information, or to add to it, you can let us know here Changing how you’d like to hear from us

 What will you hear about from us,

Changing how you’d like to hear from us 

What information we collect about you