- Keyboard features 23 of the UK’s most popular dog breeds in emoji form
- Emoji based on real dogs looking for homes in Dogs Trust Rehoming Centres
- Available to download for free on iOS and Android from 26th August 2015
Today, the UK’s largest dog welfare charity, Dogs Trust, launches the first ever dog emoji keyboard to represent 23 of the most popular breeds in the UK.*
Last week Apple announced details of their Unicode 9.0 emoji range appearing in keyboards from next year. A similar update in April provided a more racially diverse range of characters but, despite this positive step forward, there are still only a handful of dogs in the current emoji range even though one in every four (24 per cent**) UK households now includes a pet pooch. The arrival of Dogs Trust Emoji aims to celebrate canine diversity in all its barking glory!
Nine million dogs live in homes across the UK, from smiling Staffordshire Bull Terriers to cheeky Cocker Spaniels. Using Dogs Trust data and pet population figures, the charity has compiled a list of the 23 most popular breeds for their first ever keyboard, immortalising them in emoji form forever.
Each character on the keyboard has been based on a real life dog searching for their pawfect match at one of 20 Dogs Trust Rehoming Centres in the UK and Ireland.
Through the Dogs Trust Emoji keyboard, the charity hopes to harness the power of the world’s fastest growing language*** to highlight the sheer variety of breeds that they see at their rehoming centres as well as allowing dog owners and dog lovers from across the globe to share and enjoy their favourite breeds in messages to friends and family.
Adrian Burder, CEO of Dogs Trust says,
“As the UK’s largest welfare charity, we have a responsibility to ensure all are fairly treated, and represented, in both the digital and real world. While we fully support the recent updates to diversify the emoji keyboard, with nine million canines in family homes across the country, we also feel deserve that same representation. We see so many wonderfully different every day, we wanted to share this with the public! We’re delighted to launch Dogs Trust Emoji which will allow us to celebrate the wonderful variety of our UK population in a fun and creative way.”
Dogs Trust Emoji is available to download for free on Apple iOS and Google Android
Terms and conditions:
In order to use any 3rd party emoji keyboard, Apple requires users to "Allow Full Access” in keyboard settings and will always prompt users with a warning about sharing sensitive information. This is a requirement of iOS.
Please be advised that charges may occur when sharing emoji as an MMS message outside of your normal text, calls and data packages. To avoid incurring any unexpected costs, you must confirm your current rates and charges with your network provider before sharing any emoji via MMS. Dogs Trust accept no responsibility for charges incurred when using this app.
By selecting “Allow Full Access” you confirm that you have read this message, that you understand the terms and conditions and that you agree to be bound by them.
No personal or sensitive information that you type when using this app will be collected.
For anyone who is concerned about allowing this app full access to your keyboard, you can simply open the app and share all of the emoji directly from the app itself.