Little Balloon doggy - Behind the scenes!
All our dogs, balloon or otherwise, remain on a lead - even when filming!
The Balloons are a metaphor - for the dogs in our care. Of course, Dogs Trust is not condoning balloons as toys for dogs and no dogs came into direct contact with the balloons during the filming.
We are aware of the potential implications of stray balloons on the environment and wildlife, please rest assured that no balloons were released during the filming of the advert - as they were in fact filmed attached to sticks.
Dogs Trust used the concept of a balloon dog character as a metaphor on a dog journey to find his special someone, as a representation of the journey our homeless hounds go on when finding their new families.