Introducing Our New Special Someone TV Ad
Please do watch and share our ad! #Specialsomeone
Today, we launch our new TV ad. We hope to raise awareness of rescue dogs and persuade anyone thinking of getting a dog, to visit a Dogs Trust centre and change a rescue dog’s life forever.
The growing trend in buying new dogs online has, to an extent, resulted in the rescue dog is being forgotten by all but a very special type of dog owner we describe as ‘Quiet Heroes’ - people who would never consider themselves heroes but to the dogs they rehome they’re life changers; a special someone.
The #specialsomeone campaign aims to overcome the buying trend by bringing to life just how important a new owner is to the dogs they rehome.