As Blue Monday strikes, new research shows dogs bring joy
Survey also reveals owners’ worries that cost of living will force them apart.
On Blue Monday, the most depressing day of the year, our survey reveals that an overwhelming majority of the UK’s dog owners – more than eight in ten (86%) - said their dog helps them feel more positive if they’re feeling down.
In the survey carried out by YouGov, more than eight in ten (84%) of the respondents said spending time with their dog, such as playing with them or taking them for a walk, made them feel more positive. 81% said their dog is important to their mental health, with half – 50% saying their dog was ‘very important’ to their mental health. Given how much people rely on their dogs for their wellbeing, it’s especially stark that the survey also revealed a third of dog owners (31%) are worried that the cost of living will impact their ability to give their dog all the care it needs in 2023.
Giving up dogs in ‘23
Perhaps even more worryingly, the research carried out last week by YouGov, highlighted dog owners’ worries about being able to keep hold of their dogs as the crisis grinds on. Ominously, 3% said the impact of the continuing cost of living crisis will mean they will have to give up their dog before 2023 is out. A further 3% said they’d have to consider giving up their dog this year.
After we received a record number of inquiries last year – more than 50,000 – from dog owners about giving up their dogs, there is a danger that this year could be even worse. By 10 January, we have already received 1956 handover requests – shockingly, almost a 50% increase from the same period in 2022*.
How we help
Today we are launching a national brand campaign about the importance of dogs to our lives. The charity’s new campaign aims to let people know the charity is there if they need extra help; offering training, advice and support in a crisis to protect the relationship between people and their dogs.
Our priority is to keep dogs at home with the people who love them the most. We are doing all we can to minimise the number of people who are forced to make the heart-breaking decision to give up their dog as the UK continues to reel from the financial crisis.
We have put together some handy information to keep you on budget, without compromising on your furry friend’s wellbeing. We have set up dog food banks at some of its rehoming centres across the UK and are open to anybody who is having trouble stretching to a canine mouth to feed. In addition, we are offering a discounted rate on Dog School training classes, to help owners who might be experiencing behavioural problems.
To find out more and access all of our advice and support, please click on the link below and check out our hub.
It’s only the start of 2023 but we’ve already seen a record high in the number of inquiries from people who need to give up their dogs. At Dogs Trust, we know the joy dogs can bring to everyday life, especially when times are hard, and we believe the best place for a dog is with the family who loves them. If you’re a dog owner who is struggling, we can offer support, training and advice to help keep you and your dog together. We’re here for you and your dog; please give us a call before you reach crisis point.
Owen Sharp, CEO
Key
* Handover enquiries -
1-10 January 2022 - 1334
1-10 January 2023 - 1956
= 46% increase year-on-year
Research
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 4962 adults. Fieldwork was undertaken 9th and 10th January 2023. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
Research headlines
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31% of dog owners worried that the cost of living will impact their ability to care for their dogs this year
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38% said vet bills were their biggest worry in 2022
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3% said they will definitely have to give away their dog in 2023 in the next 12 months due to the cost of living crisis
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3% said they will have to consider giving away their dog in the next 12 months due to the cost of living crisis
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81% of dog owners said their dog is important to their mental health (50% of dog owners said their dog is very important to their mental health, 32% said their dog is important to their mental health).