Your information

We are committed to keeping your information safe. Policy and processes have been designed to govern how we manage your data and we have invested in training on this for all our staff. We ensure that additional controls are in place for financial, sensitive and other special categories of information, to ensure we meet regulatory and legal requirements for managing these types of information.

How we ensure we are using your information properly

In most cases, the legal basis that we rely on to process your personal data will be one of the following, depending on the circumstances in which it has been collected and used.

  • where you have provided your consent to allow us to use your data in a certain way, such as receiving news by email, phone or text message
  • where the processing is necessary to honour a contract with you, such as providing dog sponsorship communications
  • where the processing is necessary for us to comply with a legal obligation, such as sending members their AGM papers
  • a legal obligation to use or disclose information, such as retaining records for Gift Aid purposes, or disclosing information relating to incidents involving dangerous dogs for insurance purposes under the Dangerous Dogs Ac
  • where it is in our legitimate interests to perform administrative functions such as processing donations or following up an information request, or
  • marketing communications by post where our legitimate interest is to raise funds to deliver our charitable purposes

What is Legitimate Interest?

Legitimate interest is a legal ground for processing your data. It means that our use of your information must be fair and balanced to ensure we consider your rights and interests as an individual.

Some examples of how we might rely on legitimate interest are:

Sending you information by post, such as updates about our work, services like Dog School, how you can support us by raising funds or donating, products like our catalogue or raffle or invitations to events like Fun Days at our centres.

Administration such as improving the security of our website and systems, preventing fraud, processing donations or delivering orders.

Analysing personal information to ensure our services and communications are relevant to you

To request a copy of Marketing and Communications and Legitimate Interests: Who and How Long for? please email Customer services.

Listed below is a summary of all Dogs Trust legitimate interests to hold and process your information.


Delivery of our charitable purpose, which you can see in detail in the Dogs Trust Constitution

Intergroup transfers between:

Dogs Trust, registered charity number 227523 in England and SC037843 in Scotland).

Dogs Trust Limited (Ireland), registered charity number 20057978.

Dogs Trust Worldwide, registered charity numbers 1167663, sharing and delivering our welfare work outside the UK and Ireland.

Dogs Trust Promotions Limited, registered company number 00963277, our trading company.

Reporting criminal acts and compliance with law enforcement agencies

Internal and external audit for financial or regulatory compliance purposes

Reporting required by law or regulation

Generating Funds and Publicising our work

Direct marketing, which is marketing that is actionable by the recipient and measurable by us

Other forms of free or paid for marketing, publicity or advertising including campaigns, income generation and fundraising to support our work

Marketing communications by post where our legitimate interest is to raise funds to deliver our charitable purposes

Personalisation of communications such as post or email, so they are relevant and interesting

Exercise of the right to freedom of expression or information, including in the media and the arts

Analysis, targeting, and segmentation to improve our understanding of our audiences and our ability to do more for dogs

Processing for research purposes, including market research

Managing our operations

Recording and monitoring employee and volunteer information for recruitment, safety, performance management or workforce planning

Providing and administering staff benefits such as pensions

Physical security, information technology and network security

Processing for historical, scientific or statistical purposes

Financial Control and Management

Processing financial transactions and maintaining financial controls

Prevention of fraud, misuse of our services, or money laundering

Enforcement of legal claims including debt collection via out-of-court procedures

Where Dogs Trust has been named as beneficiary or executor, administration of supporters' estates and/or gifts in Wills

Administrative Purposes

Responding to enquiries or complaints

Delivering orders for products or information

Delivering dog sponsorship benefits

Delivering membership benefits

Rehoming dogs

Administration of active dog insurance policies

Administration of Gift Aid

Maintenance of suppression files, to ensure we honour ‘do not contact’ requests

Sending thank you communications and receipts

Administration of active financial transactions

If you’d like to know more about how we balance your rights and our charitable purposes, you can contact our Customer Service team to receive a copy of our Legitimate Interests Assessment.

Changing how you’d like to hear from us

Profiling and Analysis

What information we collect about you