We launch four-legged festive advert with a twist: A dog is for life, not just for Christmas® | Dogs Trust

Dogs Trust

We launch four-legged festive advert with a twist: A dog is for life, not just for Christmas®

A dog is for life, not just for Christmas®

Did you know that in the weeks after Christmas last year, we received nearly 5,000 calls (December 26th - January 31st) from members of the public wanting to hand over their dog? That's 138 calls per day.

As the hunt for the perfect Christmas present ramps up, we are asking people not to buy something very particular this Christmas. So, to try and stop people impulsively purchasing puppies as Christmas presents, we're launching our brand new Christmas advert online and in cinemas nationwide... but it has a twist.

Please share and help us remind everyone, everywhere that a dog is for life, not just for Christmas®


Christmas presents aren't dogs,
and dogs aren't Christmas presents

Our Christmas advert has been spurred by the fact that every year we take in dogs who were unwanted Christmas presents. Last year alone we had 4,827 calls from people wanting to handover their dogs in the month after Christmas, with many of these being Christmas presents that haven’t lived up to expectations, or given up once their owners realised the responsibilities of dog ownership.

In the comical advert we see actors treating Christmas presents like dogs – taking a games console for a walk, throwing a ball for a hairdryer, trying to get a drone to sit and saying goodnight to a bottle of perfume.

The scene then switches to a woman trying to wrap a dog as a present before TV presenter Mel Giedroyc explains in a voiceover that ‘Christmas presents aren’t dogs! And dogs aren’t Christmas presents. A dog is for life, not just for Christmas®’.

Mel, who has her own rescue dog Juno, says:

“It’s bonkers that people are still buying dogs as Christmas presents. I hope this ad helps people realise the craziness of giving a bouncing, playful, pooing puppy as a present. Getting a dog needs to be a much-pondered decision. They’re gorgeous and loveable but bloody hard work. Remember ‘A dog is for life, not just for Christmas®’!”

Adam Clowes, Operations Director explains further:

“Every year – even on Christmas Day itself – we have dogs brought to us from people who have received them as presents and don’t want them. Once the initial Christmas sparkle has worn off and people realise the huge commitment it takes to own a dog, they come into our care.

“It’s heart-breaking for us to see when it could so easily have been prevented.”

“Dogs are a wonderful addition in the right circumstances, but before bringing one into our homes we all need to think whether they are right for our lifestyles and, whether we can give them a home for life. Christmas presents aren’t dogs, and dogs aren’t Christmas presents. It’s that simple!”

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#ADogIsForLife