Rocking All 'Rover' The World!
New Status Quo beer to raise pounds for Dogs Trust hounds
Tails are wagging at Dogs Trust thanks to the launch of a new British premium ale created by Status Quo and Hobsons Brewery, who will donate 5% of the profits to the UK’s largest dog welfare charity to help dogs in need of new homes.
British rock legends Francis Rossi and Rick Parfitt have worked with Hobsons Brewery to craft a traditional chestnut ale, named after the band’s 1971 album ‘Dog of Two Head’.
To celebrate the launch, ‘pint’ sized pooches at Dogs Trust’s West London rehoming centre greeted Rick and Francis with licks and wags and enjoyed some cuddles as they were given a tour to learn more about the charity’s work. The band also had fun meeting their ‘doggy doppelgangers’ picked out by Dogs Trust staff.
As dog lovers themselves, owning eight dogs between them, Rick and Francis chose to support Dogs Trust because of the charity’s commitment to care for dogs for as long as it takes to find them a home.
Francis Rossi says: “Dogs Trust is a cracking charity doing brilliant work to help all kinds of dogs. We like that they won’t put a healthy dog to sleep so we wanted to give something back. I have three dogs of my own who enjoy the good life and without being able to adopt any more, for now anyway, this is the next best thing we could do to help.”
Rick Parfitt says: “My wife and I are ‘owned’ by five pint sized dogs – they tend to get whatever they want, whatever they need! They bring us a lot of laughter with their cheeky antics. We sponsor two dogs being cared for by Dogs Trust so Francis and I wanted the sales to help the dogs they look after. We hope the profits go some way to finding more dogs new homes.”
Dogs Trust’s CEO, Adrian Burder, says: “We’re incredibly grateful for this support from Status Quo. Our staff strive to affect the status of dog welfare through campaigning to improve the lives of all dogs, so it’s a privilege to be able to show Francis and Rick the work we do to find dogs loving homes.”
‘Dog of Two Head’ is available, bottled, in selected Spar stores from 18th May and through Hobsons Brewery www.statusquobeer.co.uk
Dogs Trust cares for over 17,000 dogs a year and has around 1,600 dogs at its rehoming centres at any one time. For more information about how you can get involved with Dogs Trust, whether it’s adopting a dog, fundraising or volunteering, please visit www.dogstrust.org.uk
Status Quo are a band that are known for delivering creativity, entertainment and consistency at the highest level, and in that they feel a kinship with their chosen partners on this Drinks range. The band has already proved that they know this market, launching the ‘Piledriver’ beer brand, which went on to sell over a million and a half pints in the UK alone. Dog of Two Head is sure to be enjoyed by Quo fans, but also by anyone who loves a great British product. To find out more about upcoming tours, events and album sales for Status Quo visit www.statusquo.co.uk
Established in 1993 by the Davis family, Hobsons Brewery is a leading craft brewer in Shropshire and one of the most sustainable breweries in the UK. Based in Cleobury Mortimer, Hobsons cask ales and bottled beers are all brewed onsite using traditional brewing techniques. The primary ingredients are sourced from supply chains forged with barley growers and hop farmers within some 30 miles of the brewery. For more information please visit www.hobsons-brewery.co.uk
For press enquiries please contact:
Dogs Trust press office
0207 8337676 / 0207 8337616