Wag: the magazine for dog people

Welcome to our wonderful world of Wag: the magazine for people who love dogs.

wag website header
15th October 2025

Every dog needs a happy place. So, this year’s Wag is all about our work helping the nation’s dogs to find theirs. And, of course, celebrating our supporters who make it all possible.  

What’s inside? 

Inside, you’ll find warming tales of older hounds finding a loving foster home. And our Canine Care Card offering pups their second chance of a happy place. You can read how dogs and owners facing homelessness have been supported, and how we help woofers overseas.  

But that’s not all. We’ve got you covered for all the recipes, crafts, and advice you need to crank up the happy-ometer on your own dog’s happy place.  

There’s even an exclusive interview with Pete Wicks, a whole catalogue of pooch pics and, of course, a sprinkle of silliness here and there. It is Wag after all.  

A spread showing the cover and pages of Wag magazine's 2025 edition

How do I get involved?

Wag delivers to friends and supporters each autumn by Loyal Mail – the only postal service where the workers have tails.

If you missed the printed issue, fear not. You can still lose yourself in what critics at The Dogserver are calling “furry journalism’s event of the year.” Pick up a copy from your local rehoming centre or keep on scrolling for the digital version. 

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And if that doesn’t satisfy your appetite for dog things that make you go “aww,” why not sign up to our free monthly e-newsletter today. That’s more pup-related fun, friendly advice, and furry photos at your fingertips. You’d be silly not to, right?

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