Richard and Ginny, part of the #MyDogisForLife project

Our new video project #MyDogIsForLife

#MyDogIsForLife celebrates rescue dogs and their owners ahead of one of our busiest times of the year

We have launched a series of mini-films celebrating rescue dog ownership to encourage people wanting to welcome a dog into their life to adopt not shop, use the hashtag #MyDogIsForLife and join the conversation.

The summer months are often one of the busiest times of the year for us with almost 33,000 calls being received in July and August over the last two years, from people wanting to give a dog its forever home.

We find forever homes for around 15,000 dogs every year. Last year we marked 40 years of our slogan 'A Dog is For Life, Not Just for Christmas.' Over the course of a year we asked owners who have chosen to give a rescue dog a second chance, to catch their favourite moments on camera to show the lifelong bond they now share – with joyful results.

From Dachshund puppy Tiny Tim who had a tough start in life after being illegally imported into the country, to American Bulldog Debo, who was found as a stray but is now enjoying lots of adventures at sea with his owners – each video captures a very special bond.

Watch the videos >  

Richard Littledale, Baptist Minister at Newbury Baptist church, gave Ginny, a two-year-old Lurcher, a home in January 2018 after his wife of 30 years, Fiona, died.

Richard says:

“When Fiona died, I plunged into a grief I had never known. When I found Ginny at Dogs Trust in a way it felt like we were both on a journey together. I was helping her to trust me and enjoy new experiences and she was helping me to embrace life again.

“It’s been a wonderful hobby to take photos of all the simple ways we spend time together through the seasons. I think in many ways she has rescued me!”

Speaking about the interest in rehoming a dog in the summer months, Adam Clowes, Dogs Trust’s Operations Director, says:

“As a dog owner myself I know that when the days are warm and the evenings long, looking after our dogs is a lot easier than in the dark days of winter. Therefore, it’s understandable that as people take time off work and the children are off school, getting a dog is something many people consider.

“We want to say a huge thank you to everyone that has adopted a Dogs Trust dog, and as we approach the busy summer months we also want to encourage people who would like a dog to be part of their family, to do lots of research in advance. That will help give owners the best chance of being able to share many happy years together with their four-legged friend.

“Our dogs will always be part of the Dogs Trust family so it’s wonderful to see them in their forever homes, living the lives they deserve to live, with owners who adore them.

“We always do our best to make sure families find a dog that will suit their daily lives, so if you have a Tim, Debo or Ginny-shaped hole in your life, we hope you choose to give a rescue dog a second chance at happiness.”

To see all of the stories visit

We are encouraging dog lovers and owners to use the hashtag #MyDogIsForLife to share their rescue dog stories, tagging @dogstrust. To find out more about all of the dogs waiting for their forever homes at Dogs Trust, visit our rehoming pages.