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Choosing My Dog

Project Lead: Dr Rebecca Mead

Who else is involved: Katrina Holland and Rob Christley are also researchers on this project. We are very grateful to the Regional Campaigns Teams who are supporting our ad hoc interviews and to everyone who is helping to promote the survey 

Project objectives

  • To investigate the demand for dogs, in particular acquisition behaviour.  This will include understanding the motivations and influences that impact potential dog owners.
  • Findings will be used to inform the design of interventions to encourage responsible dog selection and purchase decisions.


A review paper summarising published evidence investigating factors associated with the process of acquiring a pet dog. This paper was published in Animals journal in April 2019.

Acquiring a Pet Dog: A Review of Factors Affecting the Decision-Making of Prospective Dog Owners PDF 343 KB