Why we need your support
- In 2025, we had over 900 enquiries every week from people wanting to give up their dog.
- While most dogs find a loving new home within about six weeks, some dogs need love and support for longer.
- We rely on sponsorships to look after the 1,500 dogs in our care at any one time.
Your support can make the world of difference.
The Pawfect present
Whether it's a birthday, a Valentine's present or a gift just because, sponsoring a dog is the perfect prezzie for dog-lovers.
What do sponsors receive?
When you sponsor a dog you will receive:
- A personalised photo-certificate with details of your new pal, which you can treasure forever.
- Postcards, window sticker and a magnet, so you can be reminded of your new four-legged friend wherever you are.
- Updates three times a year, at Christmas, Valentine’s Day and in the summer, with information about what they’ve been up to and how they’re getting on.
Dogs you can sponsor come in all shapes, sizes, breeds and ages. You might choose one that reminds you of a beloved pet, or one with similar personality traits to your own.
How your sponsorship helps
Your sponsorship donations not only help your chosen furry friend, but all the dogs in our care. Your sponsorship money helps to:
- Run our rehoming centres
- Heat dogs' kennels
- Wash dogs' beds
- Supply tasty treats
- Provide fun enrichment toys
- Support with vital training and medical care
- Give overlooked sponsor dogs and underdogs all the support they need while they search for a forever home.
How sponsorship works
It couldn't be easier to sponsor a dog in our care, or to gift a sponsorship to a friend or loved one.
- 1
Pick a dog to sponsor
Choose your sponsor dogChoose a dog who reminds you of a beloved pet, or a dog with a story that simply tugs at your heartstrings. Or why not sponsor both?
- 2
Set up your sponsorship
Tell us how much you'd like to give and whether you want to give monthly or annually. For gift sponsorships we'll just need to know who to send doggy updates to.
- 3
Enjoy regular updates from your Sponsor Dog
Once you’re signed up, you’ll receive a sponsorship pack, including a special photo certificate of your new bestie, photo postcards, a window sticker and a fridge magnet. We'll also send you three updates a year from your chosen sponsor dog.
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FAQs
*Please note though the suggested website minimum sponsorship amount is £1 a week you can sponsor for less by contacting us on 020 7837 0006.





