A dog is for life, not just for Christmas

Our famous slogan was created by Clarissa Baldwin, Chief Executive, in 1978 but is still as relevant today.

The longstanding campaign aims to raise awareness of the consequences of treating dogs as gifts or toys. Every year hundreds of thousands of children plead for the latest fad or top toy on the market, only to discard them a few weeks after Christmas when the novelty wears off. Unfortunately, the same perception is also apparent with dogs. We are continually seeking to change this.

"A dog is for life, not just for Christmas".

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Did you know?

  • Every dog on earth likely descended from a species known as the Tomarctus – a creature that roamed the earth over 15million years ago